Overview
Project Impact
Services Provided
32%
increase in admissions inquiries & open day sign ups
1
ranking for “Best School in Bologna” On Google Search
31+
pages custom designed & migrated from wix to wix studio with zero SEO loss
Impact & Key Results
Video Case Study
Watch the 60-Second Project OverviewThis short video explains the redesign process, UX strategy and final results.
Challenge & Discovery
The previous website had several usability, responsiveness and performance issues.
Navigation was confusing, there was no clear CTA, the design felt outdated and the mobile experience was poor.
Parents struggled to quickly find important information such as enrollment details, enquiry details, admissions requirements and Open Day events.
The marketing team also lacked tools to easily manage website content and events/open day marketing campaigns.
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UX Strategy & Website Architecture
Core Principles:
Admissions-first navigation (Enroll Now)
Clear information hierarchy
100% Responsive design on all screen size
Conversion-focused event pages
A new mega menu was introduced for desktop navigation, while mobile users access a simplified accordion menu.
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Design & Development
The website was completely redesigned with a modern academic aesthetic and improved content structure.
The homepage now guides visitors through the school’s value proposition, academic programs and admissions process.
The platform was rebuilt using Wix Studio to provide responsive design, integrated CMS, Event management, Analytics, Custom code and marketing capabilities.
CMS Structure
Team members (200+ Items)
Career Page (Job Listing) (Velo / Custom Code)
Career (Job Description & Application)
Marketing Tools
Events Suite Setup + Custom Designed Email
Email Automations & Newsletter Seup
Blog articles (30+ Items)
Marketing Systems & Automation
A key focus of the project was improving the school’s Open Day event funnel.
Parents/Users discover the school primarily through digital advertising campaigns (Google, LinkedIn and Meta Ads)
Conversion Flow-
Ads
↓
Open Day landing page
↓
Registration form
↓
Automated & Personalized RSVP confirmation email
↓
Reminder email ( 1 Day Before )
↓
Event attendance
↓
Thanks for attending mail
Analytics tools, including Google Analytics and Microsoft Clarity, were implemented to track performance. A cookie banner by Usercentrics was also added.
Brand & Marketing Assets
Alongside the website, several marketing assets were redesigned to create a consistent brand identity.
Assets Designed
School brochure (36 Pages)
High school profile (19 Pages)
Presentation slides (Animated 20 Pages)
Business cards
Social media graphics (Open Day Ad Creatives)
The visual direction focuses on a modern academic style with clean typography, premium imagery and subtle gradients.
Results & Reflection
The new website now acts as a central platform for admissions, marketing and communication.
The redesign improved mobile usability, strengthened search visibility and significantly increased admissions inquiries.
The platform also provides the marketing team with scalable tools for managing events, campaigns and content.
Overview
The International School of Bologna is a global IB school serving 300+ students from 45+ nationalities.
Despite its strong reputation, the school’s website no longer reflected its academic quality and lacked the infrastructure needed for modern admissions and marketing workflows.
The goal was to redesign the digital experience to improve usability, performance and admissions inquiries.